Case Study: Fashion

Client: A Fashion Show production company

Situation

In January 2019, a fashion show production company was in full production mode for the March 2019 season of shows but was still not getting the awareness and press it needed from the local fashion media. While they had received press for previous year shows, they had not built the rapport needed with the media to support ongoing coverage. The fashion show landscape in Los Angeles was saturated with multiple companies vying for media attention for their respective shows. 

Solution

I worked with the Executive Producer to revamp the media outreach strategy, building a new directory based on current and trending media outlets. Considering it was less than eight weeks to go prior to the shows, the team conducted targeted outreach, positioning these respective shows as THE shows to attend, ensuring that top-tier publications would see high-quality never before seen designs that would appeal to their readers.

Results

I built long-lasting relationships between the show’s brand and some of the top-tier fashion media in Los Angeles. By developing well-crafted pitches, highlighting the value of the shows compared to other LA fashion shows, and developing genuine and robust relationships, coverage was garnered in The LA Times, The Hollywood Reporter, Women’s Wear Daily, California Apparel News, and many others.