Case Study : Health

Client: Health and wellness consultant

Challenge

In 2019, a Health and Wellness Consultant was looking to educate more individuals on a lesser known healthcare topic - grief recovery. They set out bring awareness to and begin conversations around the importance of this topic. 

Insight 

Grief is a normal and natural emotional response to change and loss. For many people who have experienced grief, they may not have fully healed due misinformation leading to unresolved emotions. Grief recovery teaches methods around dealing with this change and loss in a way that is both emotionally and intellectually supportive. 

Solution

Together with the Health and Wellness Consultant, we launched a content marketing campaign educating her target audience on topics around grief, what it looks like, misconceptions, and options for healing. The campaign began by reintroducing their work to followers, emphasizing what content they could expect to receive over the next few months. Each month to build awareness for grief recovery, a new long-form blog post was developed and marketed across 3 different social media platforms and as part of an email marketing campaign.

Results

As awareness of the consultant’s brand continued to increase, they became published author in a book, spoke at a book launch and reading, was invited to speak on podcasts, and saw their email newsletter have an open rate 3x higher than the industry average (for health).